adidas Reveals New YEEZY BOOST 350 V2 “Yecheil”


Kanye West has been teasing a new color way for the latest YEEZY BOOST 350 v2 for quite some time now. Today, the mega shoe brand and adidas unveiled an official look at the concept. Dubbed “Yecheil,” the latest BOOST is a step into a new direction for the BOOST collective under the brand.

As the usual designs stick to their signature cool tones of neutrals, the “Yecheil” take highlights a new perspective of color. The new silhouette features the classic knit upper with a black base with flashy accents atop. The dual colored overlay consist of a dual two-tone wine-red and light blue accent, while on the bottom contrasts with a lighter yellow and pink blend. The two-tones dual color patterns are separated by a strip of the solid-black knit base pushing the entire palette throughout to just above the BOOST cushion gum base. The shoes are completed with a neon and black reflective tie-up lace.

 The latest YEEZY BOOST 350 v2 “Yecheil” will be available for purchase in full family sizes on December 20. The shoe will release via adidas official YEEZY website. The retail of each is as following: $220 for adult men and women, $160 for kids sizing, and $140 for infants sizing.



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