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Here’s A First Look At Kim Kardashians Brand Shape Wear Re-Branding

VANESSA BEECROFT

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Kim Kardashian is a staple when it comes to marketing and getting creative when it comes to structuring content and creating brands. The Mom-preneur started a venture of shape wear that didn’t receive such a friendly response when she named the brand ‘KIMONO’ which is a bit similar to the Chinese garment that symbolizes a lot of history to the culture, which fans and critics deemed culturally insensitive. In an Instagram post, Kardashian took the criticism as constructive and took responsibility for the action/perception and promptly took action.

Now branded as Skims Solutionwear, Kim explained how much she appreciates everyone that supports her and how important the situation was to her going on to say “My fans and followers are a huge inspiration to me—I am always listening to their feedback and opinions and am so grateful they shared their ideas for a new brand name.” She also added, “I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies.”

Skims Solutionwear will be widely inclusive, available in sizes XXS to 5XL. Which is widely reflected with the campaign shot by Vanessa Beecroft which features a diverse group of women wearing the solution wear underwear, colored bras, and bodysuits. The Solutionwear featured in the campaign appears to be the same as the original, which adds even more to the character of the brand as she didn’t waste/improperly destroy any of the product that she had previously manufactured.

Skims Solutionwear will be available for purchase on September 10th.

 

2 responses to “Here’s A First Look At Kim Kardashians Brand Shape Wear Re-Branding”

  1. […] Kim Kardashian West has always been the it-girl when it comes to everyones favorite designer, and last night the serial beauty mogul and mom of four stepped out to remind the people just the reason why. Yesterday evening, Kardashian West stepped out to attend the Night of the Stars Gala in New York City wearing a stunning body appreciating number. Kim radiated in a body-con, metallic, high waisted maxi skirt and one shoulder top the accentuating her famous curves like no other. The look was a custom Rick Owens moment head-to-toe, where Owens drew inspiration from himself with his recent Spring 2020 collection. The superstar complimented the talkative outfit with a clear and nude pair of classic Manolo Blahnik Scolto sandals. […]

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